Senior performance marketing strategist, 7 years across agency and in house roles, including guiding junior team members, running Google and Meta Ads across a wide range of industries. I don't just run ads, I look at the whole picture, tracking, site, offer, to find what's really holding results back. Recent work: grew a B2B client's leads from 76 to 371 a month while cutting cost per lead from $15.62 to $8.04, and took their EOFY campaign to 13.4x, up from 3.2x the year before. I work solo, respond fast, and care about results that actually mean something, not vanity metrics.
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Best analytics & performance tracking freelancers in Melbourne
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Melbourne based performance marketer with years of experience turning ad budgets into growth for local businesses and national brands. I plan, build and manage high performing campaigns across Google Ads, Meta Ads, Facebook and Instagram, TikTok, Performance Max, Google Shopping and programmatic. Skilled in paid search (SEM), paid social, PPC, lead generation, ecommerce, retargeting, landing page optimisation and conversion tracking with GA4, Google Tag Manager and Looker Studio. Experienced across retail, FMCG, property, hospitality and nonprofit. Strategy to reporting, handled end to end.
Josh M.
ABN connectedHey neighbour👋 Josh here. I’m a Melbourne-based dev with 10+ years of experience managing sites for Telstra, ANZ, and government. I build high-converting, instant-loading websites, eCommerce stores, and custom AI/automation tools for local businesses - strictly no outsourcing. Learn more and see my portfolio at about/josh
Sarah M.
ABN connectedI am a digital marketing consultant that partners with small and medium businesses to plan, run and optimise their marketing so they can grow with confidence. I act as your embedded marketing teammate – not a distant agency – helping you turn ideas into clear strategies, campaigns and results. From go-to-market planning and media buying to always-on optimisation, reporting and eMarketing, we cover the full digital journey so you don’t have to juggle multiple providers. Services include: - Digital and marketing strategy - Go-to-market plans and campaign development - Media buying and campaign management - Performance reporting and analytics - CRM and eMarketing
What I do: I cut through marketing noise for business owners - no jargon, no overwhelm, just marketing that works, backed by three decades of experience across retail, health, real estate, tourism and nonprofit sectors. Who it's for: owners wearing ten hats, who know marketing matters but can't justify a full-time hire and want honest, strategic guidance. How I work: I meet you where you're at, build in steady blocks not big bangs, give straight talk on what's worth investing in, and bring smart tools plus a trusted specialist network.
Christine R.
ABN connectedI’m a Google certified analytics expert. I’ve worked on 250+ websites from small to medium business to large enterprises. Having a background in software engineering, I specialise on complex and advanced analytics tracking, custom coded tracking scripts, troubleshooting and debugging.
Ilkan A.
ABN connectedI am a Senior Digital Analytics professional with expertise in Web Analytics Platforms (GA4), CDP platforms (Tealium), Google Marketing Platform, and Google Cloud Platform, specialising in tag management (GTM), multi-platform conversion tracking, and analytics implementation. I have a deep expertise in advanced web analytics, server-side infrastructure, and data integration with a growing focus on Al-assisted automation and agent-based analytics workflows.
Vady P.
ABN connectedHi, I’m Vady, a Web Developer and UI/UX specialist with 5+ years of experience building, improving, and troubleshooting websites. I specialise in WordPress, Elementor, Shopify, Squarespace, HTML, CSS, JavaScript, PHP, and responsive web design. I can help with everything from fixing WordPress bugs and Elementor issues to improving website design, mobile responsiveness, performance, accessibility, and user experience. I focus on delivering clean, reliable, and user-friendly solutions.
What's the cost of an analytics & performance tracking in Melbourne?
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Analytics & performance tracking in Melbourne, questions
A typical setup covers Google Analytics (GA4) configured properly, conversion and event tracking for the actions that matter (calls, form fills, bookings, sales), Google Tag Manager so future changes do not need a developer, links to Google Ads and Search Console, and a dashboard (usually Looker Studio) you will actually read. Ongoing gigs add a monthly report with what changed and what to do about it.
Because without it, marketing decisions are guesses. Proper tracking tells you which channels bring the enquiries and sales, not just the visitors, so you put next month's budget where it earns. It is the difference between knowing Google Ads brought 12 enquiries at $40 each and feeling like the ads are 'probably working'.
The actions that map to money: phone calls from the website, form submissions, bookings, quote requests, online sales. Then where each one came from (Google search, ads, socials, referrals). Pageviews and session counts are background noise; if a metric cannot change a decision about where you spend, it does not belong on your dashboard.
The standard stack is GA4, Google Tag Manager, Search Console and Looker Studio, all free from Google, plus the Meta Pixel if you run Facebook or Instagram ads. Call tracking and heatmap tools add a small monthly fee if you need them. The real cost is the expertise to set it up cleanly, which is what the gig pays for.
The basic install, yes; Google walks you through it. The hard parts are conversion events that fire correctly, tracking that survives website changes, filtering out your own visits and spam, and connecting ads data so costs line up with results. Badly configured tracking is worse than none because you make confident decisions off wrong numbers. A freelancer sets it up once, cleanly, and hands it over documented.
A clean GA4 and tag setup with conversion tracking usually takes 1 to 2 weeks, including testing that every event fires correctly. A dashboard adds a few days. Allow another few weeks of data collection before the numbers are worth acting on.
You do. GA4, Tag Manager and Search Console should be created under your Google account with the freelancer added as a user, never the other way around. That way the history stays with you if you ever change freelancers. On Unjumble, make account ownership and a documented handover part of the stages before final sign off.
Admin access to your website or CMS, a Google account for the business (not a personal one), and a short list of the actions that count as a win for you: a call, a booking, a sale, a quote request. If you run ads, have the ad account logins ready so cost data can be connected too.
It depends on how many conversions you need tracked, how many platforms connect in (ads accounts, call tracking, ecommerce), and whether you want a dashboard and ongoing reporting or a one-off setup. A straightforward GA4 and conversion setup sits at the lower end; ecommerce and multi-platform builds cost more, and monthly reporting is usually a small retainer. Post the gig with your website platform and goals listed and compare bids from local freelancers.
Post an analytics and tracking gig in 60 seconds. Describe the work, set your budget and timeframe, and choose whether it is time-based or outcome-based. Local freelancers send a bid with a quote, you compare their profiles, portfolios and reviews, then pick the one that fits. Posting is free, so you only pay for the work.
Every gig runs on a payment schedule you both agree on up front, and every payment is held securely through Stripe. On an outcome-based gig you fund each stage before the work starts and it is released once you sign off. On a time-based gig you are charged for each month as it starts, and it is released to your freelancer once that month has been worked. No chasing invoices, and no paying for work that is not done.