I help brands turn paid media spend into real business results & growth - from strategy through to daily execution. With 15+ years in advertising (8x in top global creative agencies, 6x working in a range of client side marketing roles & 2+ running my own boutique agency), I specialise in paid social, performance media and content strategy that's built on a genuine understanding of platforms and culture. I'm not just running ads and giving recommendations - I build programs that connect with people. Previously Senior Client Director at VaynerMedia Australia, leading their creative content roll out and paid media across PepsiCo and Carlton United Breweries. Since going independent, I've worked with brands across a range of categories. I work best with brands who want a senior operator in their corner, someone who can think strategically and get their hands dirty in the platform. If you're looking for a freelancer who treats your budget like their own, let's talk.
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google ads specialist
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Best google ads specialists in Australia
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Hi, I’m Susan, a seasoned copywriter, creative and wordsmith. Whatever you need writing - from a social post to a full brand story - I’ll find the perfect words for you. And if you need brand strategy, brand design, social content, or digital expertise, I know the perfect people to help. I’m fast, good and affordable - not often you find all of those in one sentence!
Ad Account wise I manage and handle over $2 million+ in Ad Spend per year giving me in depth knowledge on budget pacing and account growth. I also offer white-label services to multiple agencies, bolstering their digital marketing capabilities and to service their own clients. Client Success Stories Clients such as Oztrail, Ozpig, Pirate Bay Camp, Tiegear, Ugg Direct, The Basic Band, Ugg Online, The Ugg Store, Nontre, AGC have benefited from my expertise
8+ years digital marketing experience - SEO, SEM, social strategy & content, lead gen, AI readiness & optimisation
Melbourne based performance marketer with years of experience turning ad budgets into growth for local businesses and national brands. I plan, build and manage high performing campaigns across Google Ads, Meta Ads, Facebook and Instagram, TikTok, Performance Max, Google Shopping and programmatic. Skilled in paid search (SEM), paid social, PPC, lead generation, ecommerce, retargeting, landing page optimisation and conversion tracking with GA4, Google Tag Manager and Looker Studio. Experienced across retail, FMCG, property, hospitality and nonprofit. Strategy to reporting, handled end to end.
Performance Marketing specialist with 5+ years of experience managing multi-channel campaigns across social and search. Skilled in strategy development, hands-on execution, optimisation frameworks and driving measurable growth for eCommerce, retail and lifestyle clients. Strong client-facing communicator with experience owning end-to-end performance, reporting, creative strategy and budget management.
Craig W.
ABN connectedSmartArts Design help Australian small businesses generate more enquiries through websites, branding and digital marketing.
Adrian P.
ABN connectedI’m Adrian, Creative Director and founder of TrillCo., an independent branding and creative studio in Perth. I specialise in brand strategy, visual identity, graphic design and campaign creative, with particular expertise in sport. I help businesses, clubs and organisations turn ideas into distinctive, practical creative that works across digital, print and real-world touchpoints. Available for project-based work or ongoing freelance support.
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Google ads specialist in Australia, questions
A Google Ads gig usually covers keyword research, campaign structure (search first, then display, YouTube or Performance Max if they earn a place), ad copy, negative keyword lists, conversion tracking on your website, then weekly optimisation: adjusting bids, pausing what's wasting money, scaling what's converting. You should also get a plain-English monthly report showing spend, cost per lead or sale, and what changes next.
No, and it's worth being clear on this before you post the gig. The management fee is what you pay the freelancer to run the account. The media spend is what you pay Google directly for the clicks, from your own billing details. A $1,500 a month fee plus $1,500 a month in ad spend is a $3,000 total commitment, so budget for both.
Search campaigns can drive enquiries from the first week because they catch people already looking for what you sell. A new account still needs 4 to 8 weeks of data before the cost per result settles, and the first month is mostly testing keywords and ads. Anyone promising a profitable return in week one is overpromising.
Yes, the platform is open to anyone and Google's setup wizard will have a campaign live in 20 minutes. The catch is that the default settings favour Google's revenue, not yours: broad match keywords, no negative list, and Smart campaigns that hide the data you need. Most owners burn a chunk of their first month's budget on irrelevant clicks. A freelancer builds the account properly, and you can always take it over once it's stable.
One number matters most: cost per lead or cost per sale, tracked through conversion tracking installed on your site. Clicks and impressions tell you the ads are running, not that they're paying for themselves. A healthy account shows a stable or falling cost per result month on month, and search terms reports with very little irrelevant traffic. If your freelancer can't show you that number, ask why.
Most small businesses start at $20 to $80 a day in media spend, enough for the account to gather data and optimise. Below about $15 a day, Google rarely gets enough signal to learn, especially in competitive industries where a single click can cost $5 to $20. A scoped 4 to 6 week test at that level will tell you whether the channel works for your business before you commit to a longer run.
Freelance Google Ads management in Australia typically costs $1,000 to $4,000 a month, with simpler single-campaign accounts starting from around $500. That fee excludes your ad spend, which you pay Google directly. Some freelancers charge a flat fee, others a percentage of spend; flat fees are easier to budget when you're starting out.
Ask to see real results from accounts at your budget level, with the spend and the cost per result shown, not just screenshots of clicks. Check they'll build the account in your own Google Ads login so you keep it if you part ways. Read their verified reviews on Unjumble, and be wary of anyone who guarantees a specific cost per lead before seeing your data.
The big four: no conversion tracking (so nobody knows what's working), broad match keywords with no negative list (so you pay for irrelevant searches), sending every ad to the homepage instead of a matching landing page, and judging the account on clicks instead of cost per lead. Fixing those four usually does more than any clever bidding trick.
Post a Google Ads management gig in 60 seconds. Describe the work, set your budget and timeframe, and choose whether it is time-based or outcome-based. Local freelancers send a bid with a quote, you compare their profiles, portfolios and reviews, then pick the one that fits. Posting is free, so you only pay for the work.
Every gig runs on a payment schedule you both agree on up front, and every payment is held securely through Stripe. On an outcome-based gig you fund each stage before the work starts and it is released once you sign off. On a time-based gig you are charged for each month as it starts, and it is released to your freelancer once that month has been worked. No chasing invoices, and no paying for work that is not done.
