Hopkins Digital was built on a simple premise: most growing businesses don't need a full-time CMO, but they do need someone who has actually built and scaled a business, not just managed campaigns for one. I founded Hopkins Digital in 2018 after co-building Mon Purse into Australia's Online Retailer of the Year and scaling two eCommerce businesses past $100M in combined revenue. That founder experience is the core of what I bring to every client engagement. I understand P&L pressure, board expectations, cash flow constraints. All campaigns are managed in-house, by me.