Find a local
packaging designer

A typical gig covers the concept and layout, the artwork itself (your logo, colours, product name, imagery and the required legal text laid out to fit the pack), and print-ready files set up to your printer's specs. Good freelancers build the design onto a dieline, the flat template of your box, bottle or pouch, so everything lines up once it's cut and folded. Be clear whether you need one label or a full range, because that changes the bid.

Earning the second look. On a crowded shelf you've got a moment to read as one clear thing, so a strong pack leans on one bold idea, legible product naming, and a colour or shape that's unmistakably yours from a few steps back. It also has to survive being handled, photographed for socials and sat next to competitors. Distinctive and consistent beats busy: the research shows brands that use distinctive assets well are far more likely to report big profit gains.

A dieline is the flat template that shows where your packaging gets cut, folded and glued. The designer works on top of it so the artwork lands in the right place once the pack is assembled, with nothing important falling on a fold or getting trimmed off. Your printer or packaging supplier provides the dieline, so ask them for it early and pass it to the freelancer. Designing without one is how you end up with a barcode on a crease.

A single label or simple box usually runs 1 to 3 weeks from brief to print-ready files. A full product range, or anything needing structural decisions and a few rounds on the shelf look, can take 4 to 6 weeks. Add time for a physical proof from the printer before the full run, which is always worth it. The biggest delays are sourcing the dieline and getting the legal text confirmed, so sort both early.

You supply the content; the designer lays it out. For food and drink sold in Australia that means ingredients, allergens, nutrition panel, net weight, country of origin and your business details, all to the relevant standards. The designer places it legibly and at the required sizes, but confirming the wording is on you (or your compliance person). Get your barcode (GS1) and all mandatory text locked before final artwork, because changing it after print is expensive.

For a simple sticker label on a small batch, Canva can get you started. Packaging gets technical fast, though: dielines, bleed and trim, spot colours, varnishes and foils, and files set up exactly how a commercial printer needs them. Get those wrong and the print run comes back unusable, which costs far more than the design did. A freelancer who knows production gives you artwork that actually prints, plus the structural know-how AI tools and templates don't cover.

Print-ready artwork (usually a press-ready PDF) built to your printer's exact specs, with bleed, crop marks and the correct colour mode (CMYK, plus any spot or Pantone colours called out). Ask for the editable source files too, so you can update a flavour or batch later without starting over. It's worth having the freelancer liaise with your printer on requirements before final files, since every printer's setup differs slightly.

A brand identity sets your logo, colours, type and overall look. Packaging design takes that identity and engineers it onto a physical product: the right format, the legal bits, the dieline, the print setup. If you don't have a consistent brand yet, sort that first or the packaging has nothing to build on. If your brand's already locked, a packaging gig applies it to the pack and gets you print-ready.

In Australia, a single product label often runs $400 to $1,200, and a more involved box or pouch design lands around $1,000 to $2,500. A full product range or a system that scales across multiple SKUs can reach $5,000 or more. Price tracks the number of products, how complex the structure and print finishes are, and how many concepts and revision rounds you need. Printing itself is a separate cost paid to your printer.

Rates run about $49 to $164 an hour. A junior at $49 to $66 can adapt an existing label to a new flavour or size, which is genuinely useful when you're extending a range. Most packaging gigs sit at $58 to $115, an experienced designer who knows dielines, bleed and how colour shifts on different substrates. Above $123 you're paying for a design lead, and on packaging that judgement is worth real money: print runs are expensive to redo, and shelf standout is hard to fix after the fact. Printing itself is separate and paid to your printer.

Look for a portfolio with real packaging and ideally products in your category, since food, drink, cosmetics and retail each have their own quirks. Check they work to dielines and hand over correct print-ready files, ask whether they'll liaise with your printer, and read their verified reviews on Unjumble. Confirm how many concepts and revision rounds the gig includes. A quick chat about your product tells you fast whether they get it.

Post a packaging design gig in under five minutes. Describe the work, set your budget and timeframe, and choose whether it's time-based or outcome-based. Local freelancers send a bid with a quote, you compare their profiles, portfolios and verified reviews, then pick the one that fits. Posting is free, so you only pay for the work.

Every gig is split into stages you both agree on up front, often the concept and then the print-ready artwork. You fund each stage before the work starts and it's held securely through Stripe, then released once you sign off. No chasing invoices, and no paying for work that's not done.