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social media graphics

A set of designed posts sized for the platforms you use, usually as editable templates so your team can swap copy and images without a designer each time. A typical gig covers a handful of layouts (quote, offer, announcement, carousel) plus the sizes you need. You should get the templates in a tool you can actually use, most often Canva or Figma, and exported examples.

Legibility on a small screen and consistency across the grid. If the headline does not read on a phone at arm's length, nothing else matters. Consistency is what makes a feed look like a brand: same two or three colours, same type treatment, same logo placement, so people recognise you mid-scroll before they read a word.

A starter set of templates usually runs 3 to 7 days from existing brand files. A larger system covering multiple formats, carousels and story sizes runs 1 to 2 weeks. If you do not have brand files yet, expect the designer to quote a small brand tidy-up first, since templates built on undefined colours and fonts will not hold.

Templates, in almost every case. Individual posts run out and you are back to paying per piece. Templates let you post daily without a designer, and you bring the designer back when you need a new format or a campaign. The exception is a one-off launch or campaign set where every piece is genuinely bespoke.

For most Australian small businesses: 1080 x 1350 for the main feed post (portrait takes more screen than square), 1080 x 1920 for stories and reels covers, and a carousel set at 1080 x 1350. Add a 1200 x 630 if you share to Facebook link posts. Ask for the set rather than one size, because cropping a square into a story rarely survives.

Yes, and that is exactly the point of a template gig: a designer sets up branded templates and you run them day to day. Where DIY alone falls down is the underlying system, since Canva gives you a thousand looks and no reason to pick one. Pay a designer for the decisions, then do the production yourself.

In Australia, a starter template set (a handful of layouts across feed and story sizes) typically runs $400 to $1,200. A fuller system with carousels, campaign variants and a short how-to for your team more commonly lands at $1,500 to $3,000. One-off individual posts are usually quoted per piece and work out dearer over time.

The range on this page runs from about $69 to $188 an hour. Nearer $69 is a junior designer, the middle of the band covers most gigs (an experienced designer working solo), and the top of the band is a design lead. For template work the middle of the band is usually the sweet spot, since the value is in a system that holds up rather than in any single post.

Look at feeds they have designed for, not just single posts, because consistency across a grid is the actual skill. Ask whether they hand over editable templates and whether they will walk your team through them. A gig that ends without your team able to use the files has not really finished.

Post a social media graphics gig in 60 seconds. Describe the work, set your budget and timeframe, and choose whether it is time-based or outcome-based. Local freelancers send a bid with a quote, you compare their profiles, portfolios and reviews, then pick the one that fits. Posting is free, so you only pay for the work.

Every gig runs on a payment schedule you both agree on up front, and every payment is held securely through Stripe. On an outcome-based gig you fund each stage before the work starts and it is released once you sign off. On a time-based gig you are charged for each month as it starts, and it is released to your freelancer once that month has been worked. No chasing invoices, and no paying for work that is not done.