I help brands turn paid media spend into real business results & growth - from strategy through to daily execution. With 15+ years in advertising (8x in top global creative agencies, 6x working in a range of client side marketing roles & 2+ running my own boutique agency), I specialise in paid social, performance media and content strategy that's built on a genuine understanding of platforms and culture. I'm not just running ads and giving recommendations - I build programs that connect with people. Previously Senior Client Director at VaynerMedia Australia, leading their creative content roll out and paid media across PepsiCo and Carlton United Breweries. Since going independent, I've worked with brands across a range of categories. I work best with brands who want a senior operator in their corner, someone who can think strategically and get their hands dirty in the platform. If you're looking for a freelancer who treats your budget like their own, let's talk.
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facebook ads specialist
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Hi, I’m Susan, a seasoned copywriter, creative and wordsmith. Whatever you need writing - from a social post to a full brand story - I’ll find the perfect words for you. And if you need brand strategy, brand design, social content, or digital expertise, I know the perfect people to help. I’m fast, good and affordable - not often you find all of those in one sentence!
As a strategic creative, I'm always looking for opportunities to collaborate with others from Social, Design, Brand, integrated campaigns to business innovation and Ai, transformation, I believe in creating ideas that build genuine connections with people where it matters most in their lives—driving measurable results and lasting impact.
Marketing & Brand leader specialising in transforming consumer, food, hospitality and lifestyle brands into culturally relevant, commercially strong businesses. I work across brand strategy, creative direction, launches, digital growth, retail concepts and customer experience, helping brands elevate perception, drive demand and create experiences people genuinely connect with. Over the past decade I’ve led brand and marketing across franchise networks, retail, hospitality and e-commerce businesses, spanning national brands, fast-growing companies and emerging concepts.
Ad Account wise I manage and handle over $2 million+ in Ad Spend per year giving me in depth knowledge on budget pacing and account growth. I also offer white-label services to multiple agencies, bolstering their digital marketing capabilities and to service their own clients. Client Success Stories Clients such as Oztrail, Ozpig, Pirate Bay Camp, Tiegear, Ugg Direct, The Basic Band, Ugg Online, The Ugg Store, Nontre, AGC have benefited from my expertise
8+ years digital marketing experience - SEO, SEM, social strategy & content, lead gen, AI readiness & optimisation
Freelance digital marketer helping businesses with websites, email marketing, advertising, and strategy. I have 5+ years experience working in-house for notable national brands within Australia, developing effective marketing strategies across a range of channels. I have demonstrated experience developing professional websites across multiple CMS platforms, creating email marketing sequences, paid advertising campaigns and overall marketing strategy.
Hi, I’m Baya, a Meta Ads & Digital Marketing Specialist helping businesses grow through paid social. I previously worked as a Meta Ads Consultant for Meta, advising 100+ businesses and agencies, from small brands to accounts spending $50K+/month. I specialise in strategy, audits, campaign setup, optimisation, creative strategy, and tracking. With a background in brand strategy, social media and content, I combine performance and creativity to build campaigns that actually connect with your audience.
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Facebook ads specialist in Australia, questions
A Meta ads gig (Facebook and Instagram) usually covers audience and offer strategy, campaign setup, the Meta pixel and conversion API for tracking, creative direction (briefing or producing the images and videos), then ongoing testing: new creative in, fatigued creative out, budgets shifted to what's converting. Expect a monthly report on spend, cost per result and what's being tested next.
Yes. The management fee pays the freelancer to run the account; the media spend goes to Meta directly from your own ad account billing. So a $1,200 a month fee with $1,500 a month in ad spend is a $2,700 total commitment. Agree both numbers in the gig brief so there are no surprises.
Ads can be live within a week, but Meta needs 7 to 14 days of learning before performance settles, and a new account typically takes 4 to 6 weeks of creative and audience testing to find a reliable cost per result. Month one is for learning, months two and three are where the return usually shows. Treat anyone promising profitable results in the first fortnight with caution.
You can, and for a quick local awareness push a boosted post is fine. But boosting skips the things that make Meta ads pay: proper conversion tracking, campaign objectives matched to your goal, audience exclusions, and structured creative testing. Most owners who only boost end up paying for likes instead of customers. A freelancer sets up Ads Manager properly, and you can still boost on the side.
Creative, more than anything else. Since Meta's targeting went broad, the ad itself (the hook in the first two seconds, the offer, the proof) does most of the targeting work. The other two essentials are tracking that's actually installed (pixel plus conversion API) and a landing page that matches the ad. A specialist who talks about creative testing before audience hacks is usually the real deal.
Most small businesses start at $20 to $80 a day in media spend, enough for Meta's learning phase to do its job. Under about $15 a day the algorithm struggles to gather enough conversion data to optimise. A 4 to 6 week test at that level, with two or three pieces of creative rotating, is enough to tell whether the channel works for your business.
Freelance Meta ads management in Australia typically costs $900 to $3,500 a month, with simpler accounts starting from around $500. That fee excludes the ad spend you pay Meta directly. Creative production (the actual videos, statics and copy variations) is sometimes included and sometimes a separate gig, so confirm which when you compare bids.
Look for someone who treats creative as the main lever and asks about your offer and margins before pitching a campaign. Ask for real account results showing spend and cost per result, ideally in a similar industry. Confirm the ad account, page and pixel stay in your name. Verified reviews on Unjumble that mention actual revenue or lead numbers are the cleanest signal.
Running one piece of creative until it fatigues, sending paid traffic to a slow homepage instead of a matching landing page, skipping the conversion API so half the results go untracked, and judging the account on reach and likes instead of cost per lead or sale. The fix is boring but reliable: track properly, test creative continuously, measure one number.
Post a Meta ads management gig in 60 seconds. Describe the work, set your budget and timeframe, and choose whether it is time-based or outcome-based. Local freelancers send a bid with a quote, you compare their profiles, portfolios and reviews, then pick the one that fits. Posting is free, so you only pay for the work.
Every gig runs on a payment schedule you both agree on up front, and every payment is held securely through Stripe. On an outcome-based gig you fund each stage before the work starts and it is released once you sign off. On a time-based gig you are charged for each month as it starts, and it is released to your freelancer once that month has been worked. No chasing invoices, and no paying for work that is not done.
