Contact
Hidden until you chatHidden until you chatHidden until you chatRate
$45–65/hr
Rough range. Bids set the real price.
Sofia H
Paid Media Strategist - Buyer & Planner
Skills
- Meta ads
- Google ads
- TikTok ads
- Online ad strategy
- Influencer & affiliate
- ABN verified
- LinkedIn connected
Sofia H
Paid Media Strategist - Buyer & Planner
Skills
- Meta ads
- Google ads
- TikTok ads
- Online ad strategy
- Influencer & affiliate
Performance Marketing specialist with 5+ years of experience managing multi-channel campaigns across social and search. Skilled in strategy development, hands-on execution, optimisation frameworks and driving measurable growth for eCommerce, retail and lifestyle clients. Strong client-facing communicator with experience owning end-to-end performance, reporting, creative strategy and budget management.
- Experience
- 5 years
- Education
- Torrens University Australia - Bachelor's Degree in Business with a major in Marketing
- Availability
- Taking gigs
- Rate
- $45–65/hr
Clients I've worked with
Tiffany & Co, Breville, Dreamworld, KFC, Petbarn, QLD Government, Lion Group, Makeup Forever, Bvlgari
Portfolio
+41% LPV
LPV, ad recall lift increase with a full funnel audience targeting strategy.
+56% ROAS
Creative format testing across Meta ASC+ campaigns helped drive higher revenue, supported by increased AOV from the optimised messaging.
+32% CR
Improved conversion rates by segmenting Meta audiences and prioritising high-value users with stronger purchase intent.