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Best local SEO specialists in Melbourne

Ranked by verified rating, review volume, proximity and profile completeness. Every freelancer joins with an ABN and an Australian mobile.

Showing 8 of 15 freelancers.
Josh M.

Josh M.

ABN verifiedJust joined
Craigieburn, VIC 10+ yrs

Hey neighbour👋 Josh here. I’m a Melbourne-based dev with 10+ years of experience managing sites for Telstra, ANZ, and government. I build high-converting, instant-loading websites, eCommerce stores, and custom AI/automation tools for local businesses - strictly no outsourcing. Learn more and see my portfolio at about/josh

Website & UI/UX DesignAdvertising & Marketing CreativeLogo & Brand Identity +13 more
Damini K.

Damini K.

Just joined
Bundoora, VIC 5+ yrs

"Performance marketer specializing in Meta & Google ads for D2C brands, services, and physical businesses. I build conversion-focused campaigns (not vanity metrics) and create high-performing Reel scripts. D2C founder with hands-on experience scaling across product, service, and local businesses. Available for strategy, creative direction, audits, and campaign optimization. Australian-based."

Advertising & Marketing CreativeSearch Engine Optimisation (SEO)Search Engine Marketing (SEM) +16 more
Shazil M.

Shazil M.

ABN verifiedJust joined
Southbank, VIC 10+ yrs

Creative Designer specialising in brand design, product design and digital experiences.

Logo & Brand IdentityGraphic Design (Signage, Posters, Digital & Print)Advertising & Marketing Creative +28 more
Devon A.

Devon A.

Just joined
Pascoe Vale, VIC 6+ yrs

I am web developer and full-stack software engineer with 5+ years experience, looking to build outstanding websites for small to medium businesses

Website & UI/UX DesignSearch Engine Optimisation (SEO)AI & Automation for Search +6 more
Katie P.

Katie P.

Melbourne, VIC 7+ yrs

I'm Katie, a growth marketing specialist with nearly seven years of experience across agency, freelance, and in-house environments. I work with businesses across a wide range of industries, including eCommerce, real estate, trades, healthcare, SaaS, and professional services. My core strengths are paid media (Google Ads and Meta), and analytics and tracking setup, but I regularly work across the full stack, from building landing pages and websites in Webflow and Shopify through to email automations, reporting dashboards, and content creation. I take a practical, data-led approach. I focus on setting things up properly, measuring what actually matters, and making decisions based on performance rather than gut feel. I work well with founders and operators who want expertise they can rely on, clear communication, and results they can see.

Meta Ads (Facebook & Instagram)Google Ads (Search, Display, YouTube)Online Advertising Strategy +12 more
Vady P.

Vady P.

ABN verified
Melbourne, VIC

Hi, I’m Vady, a Web Developer and UI/UX specialist with 5+ years of experience building, improving, and troubleshooting websites. I specialise in WordPress, Elementor, Shopify, Squarespace, HTML, CSS, JavaScript, PHP, and responsive web design. I can help with everything from fixing WordPress bugs and Elementor issues to improving website design, mobile responsiveness, performance, accessibility, and user experience. I focus on delivering clean, reliable, and user-friendly solutions.

Website & UI/UX DesignSearch Engine Optimisation (SEO)Google Business Profile Management +8 more
Lachlan B.

Lachlan B.

ABN verified
Preston, VIC

SEO and digital growth specialist focused on improving search visibility, website performance and conversions. I work across SEO strategy, UX/UI and conversion optimisation to help businesses attract more qualified traffic, create better user experiences and turn more users into customers.

Web DevelopmentSearch Engine Optimisation (SEO)Marketing Strategy & Planning +3 more
Natalie S.

Natalie S.

Melbourne, VIC

With over 12 years of experience in marketing, I help businesses grow through strategic, results-driven digital marketing. My expertise spans paid media, social media strategy, content marketing, brand strategy, influencer marketing, SEO, and campaign management across a wide range of industries. I've partnered with more than 200 brands, combining creative thinking with data-driven decision-making to deliver measurable growth in leads, sales, engagement, and brand awareness.

Advertising & Marketing CreativeSearch Engine Optimisation (SEO)Search Engine Marketing (SEM) +8 more

What's the cost of a local SEO specialist in Melbourne?

$84/hr
Est. hourly rate $48$120/hr
local SEO specialist Excludes ad spend · Updated today
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Local SEO specialist in Melbourne, questions

Local SEO usually covers Google Business Profile optimisation (categories, services, photos, posts), local keyword targeting on your service pages, consistent name, address and phone details across directories, a review strategy, and location-focused on-page work like suburb pages where they make sense. Reporting should show your map pack positions and the calls and direction requests coming from your profile.

Local SEO targets searches with local intent, like 'plumber near me' or 'cafe Newtown', where Google shows the map pack and nearby businesses. It leans heavily on your Google Business Profile, reviews and local listings. Regular SEO targets broader searches through your website's content and links. If your customers come from a drivable area, local SEO is usually where the money is.

Local results often come faster than broad SEO. Google Business Profile improvements and map pack movement typically show in 2 to 4 months, and quick fixes like correcting your categories or fixing inconsistent listings can move things sooner. Competitive metro areas take longer than regional ones.

Some of it, yes. Claim your Google Business Profile, fill out every field, add real photos, and ask happy customers for reviews; that alone puts you ahead of plenty of competitors. A freelancer adds value with keyword-targeted service pages, citation cleanup across dozens of directories, review velocity strategy, and diagnosing why a competitor outranks you in the map pack.

Very. Review count, rating and recency all feed into map pack rankings, and reviews are often the deciding factor when a customer compares three businesses side by side. A good local SEO freelancer sets up a simple, honest process for asking customers at the right moment. Never buy reviews; Google removes them and can suspend your profile.

Only where it earns its place. A genuinely useful page for a key service area, with local detail, photos and reviews from jobs there, can rank well. Dozens of copy-pasted suburb pages with the name swapped out tend to get ignored or hurt the site. A good freelancer will recommend a handful of strong area pages over a blanket of thin ones.

Watch the numbers tied to actual business: calls, direction requests and website clicks from your Google Business Profile, plus enquiries from organic search in Google Analytics. Map pack position checks matter too, but positions vary by where the searcher stands. Make sure your profile and analytics sit in accounts you own so the data stays with you.

Local SEO in Melbourne typically costs $1,200 to $3,000 a month, with smaller engagements from around $800 and bigger multi-location work up to $4,000. The focus on a defined service area keeps it more affordable than national campaigns, and one-off jobs like a Google Business Profile setup can be priced as a fixed gig.

Pick someone who has ranked businesses in your area or industry and knows Google Business Profile inside out. Ask to see map pack results they have improved, with before-and-after numbers, and check their verified reviews on Unjumble. Avoid anyone promising a fixed position; nobody controls the map pack.

Post a local SEO gig in under five minutes. Describe the work, set your budget and timeframe, and choose whether it is time-based or outcome-based. Local freelancers send a bid with a quote, you compare their profiles, portfolios and reviews, then pick the one that fits. Posting is free, so you only pay for the work.

Every gig is split into stages you both agree on up front. You fund each stage before the work starts and it is held securely through Stripe, then released once you sign off. No chasing invoices, and no paying for work that is not done.