Senior performance marketing strategist, 7 years across agency and in house roles, including guiding junior team members, running Google and Meta Ads across a wide range of industries. I don't just run ads, I look at the whole picture, tracking, site, offer, to find what's really holding results back. Recent work: grew a B2B client's leads from 76 to 371 a month while cutting cost per lead from $15.62 to $8.04, and took their EOFY campaign to 13.4x, up from 3.2x the year before. I work solo, respond fast, and care about results that actually mean something, not vanity metrics.