I help brands turn paid media spend into real business results & growth - from strategy through to daily execution. With 15+ years in advertising (8x in top global creative agencies, 6x working in a range of client side marketing roles & 2+ running my own boutique agency), I specialise in paid social, performance media and content strategy that's built on a genuine understanding of platforms and culture. I'm not just running ads and giving recommendations - I build programs that connect with people. Previously Senior Client Director at VaynerMedia Australia, leading their creative content roll out and paid media across PepsiCo and Carlton United Breweries. Since going independent, I've worked with brands across a range of categories. I work best with brands who want a senior operator in their corner, someone who can think strategically and get their hands dirty in the platform. If you're looking for a freelancer who treats your budget like their own, let's talk.
Find a local online advertising strategy in Sydney
Post a gig in 60 seconds, get bids from online advertising strategy freelancers nearby. You pick the one that fits.
Best online advertising strategy freelancers in Sydney
Ranked by verified rating, review volume, proximity and profile completeness. Every freelancer who works on Unjumble has an ABN connected and an Australian mobile.
As a strategic creative, I'm always looking for opportunities to collaborate with others from Social, Design, Brand, integrated campaigns to business innovation and Ai, transformation, I believe in creating ideas that build genuine connections with people where it matters most in their lives—driving measurable results and lasting impact.
8+ years digital marketing experience - SEO, SEM, social strategy & content, lead gen, AI readiness & optimisation
Performance Marketing specialist with 5+ years of experience managing multi-channel campaigns across social and search. Skilled in strategy development, hands-on execution, optimisation frameworks and driving measurable growth for eCommerce, retail and lifestyle clients. Strong client-facing communicator with experience owning end-to-end performance, reporting, creative strategy and budget management.
Abigail C.
ABN connectedI am a Bilingual Digital Marketing Freelancer with over 15 years of international experience in six different countries, Australia, the UK, the US, Canada, France and Spain. The opportunity to work in different countries has made me adapt extremely well to different company cultures and teams. Also, I am straightforward and honest, hard-working, highly motivated and extremely well organized with strong analytical and technical skills. Brands I have work with: Louis Vuitton, Accor Hotels (Sofitel, Novotel and Ibis), Marie Claire, Women's Health, Tigerlily... PERSONAL ACHIEVEMENTS: ➢ Multi-channels campaigns (Paid Search, Facebook, LinkedIn, Display, Video): 84% increase in sales and 325% increase in the number of leads with a subsequent 10% lower CPA YoY. ➢ Paid Search: 98% increase in sales with a subsequent 16% lower CPA YoY. ➢ Paid Social: 453% increase in sales with a subsequent 44% lower CPA YoY. ➢ Programmatic Display: 42% increase in sales with a subsequent 49% lower CPA YoY.
I've spent 13 years in marketing across media, fintech and start ups, most recently at Afterpay running $20M+ a year across Meta, Google, TV and out of home. Before that, Global Head of Marketing at WeAre8 and Head of Media & Campaigns at Nine. I now run Middle Marketing, specialising in paid media, growth, performance, brand, content and websites. Currently Sydney based, so happy to meet face to face if that's useful. If you're overseas, I'm across working outside hours to line up with your timezone.
I own an environmental consultancy business Verdeco Consulting, based in Randwick, Sydney. I can provide support on the following: - environmental due diligence - DA’s - asbestos and contamination testing - small business management systems (QA/QC) - business coaching - ISO compliance - management plan and SOP development - GIS support and training - building compliance - sustainability and waste management - SharePoint, AI tools, Xero, invoicing.
Senior marketeer with over 20 years’ experience with large global FMCG multinationals (Nestle, Unilever, McCain) as well as mid-sized enterprises and PE-backed ventures. My experience covers the full marketing spectrum including marketing strategy and brand positioning, brand and digital communication, innovation planning, consumer insights, shopper marketing and agency management.
What's the cost of an online advertising strategy in Sydney?
What is Unjumble?
Post a gig. Pick a local freelancer. Pay in stages. All in one web app. Finding great help shouldn't be hard work.
Post a gig.
01Tell us what you need, time-based or outcome-based. Takes 60 seconds and it's free to post.
Pick a person.
02Compare bids from local freelancers, view portfolios and past work.
Wrap it up.
03When the work lands and you're happy, sign it off and release the payment securely through Stripe. Done and dusted.
Online advertising strategy in Sydney, questions
The plan that sits above the individual ad platforms. A freelancer works out who you're targeting, what the offer and message are, which channels (Google, Meta, TikTok, YouTube and so on) get the budget and why, how the spend is split, and what each channel is meant to achieve. You should come away with a clear paid media plan: budget by channel, the funnel from awareness to sale, the tracking you need in place, and the numbers that say whether it's working.
Strategy is the plan, which channels, what budget, what message, what the funnel looks like. Running the ads is the hands-on execution inside each platform: building campaigns, writing copy, testing creative, optimising day to day. A strategy gig gives you the map; a Google Ads or Meta Ads gig drives the car. For a small spend on one channel you can skip straight to execution. Once you're across two or three channels, a strategy first stops you wasting money pulling in different directions.
If you're testing one channel with a modest budget, just start, you'll learn fast and a full strategy is overkill. You want a strategy once the spend climbs or you're running several channels at once, because that's when an unplanned approach quietly burns money: overlapping audiences, no clear funnel, every channel chasing the same job. A strategy makes sure each dollar has a purpose before you commit to a longer run.
It comes down to where your customers are and what you're selling. Google Ads catches people already searching for what you offer, so it suits demand that already exists. Meta and TikTok create demand by interrupting people with something they didn't know they wanted, which suits visual products and impulse buys. A good strategist starts from your goal and margins, then picks the channels that fit, rather than spreading you thin across all of them.
A common starting point is to put most of the budget behind the one channel most likely to work, prove it, then expand, rather than splitting evenly across four and giving none of them enough to learn. The strategist should also split spend across the funnel: some on reaching new people, some on converting those who already know you. The exact mix depends on your margins and sales cycle, which is the whole point of having a plan.
A focused strategy gig usually takes 1 to 2 weeks: research, a look at any past ad data, competitor checks, then the plan itself. The strategy is the quick part; the results come once it's running and each channel has had its few weeks to settle. Treat the plan as a living document, not a one-off, because the first month of real data almost always shifts where the budget should go.
A marketing strategy is the whole picture: brand, pricing, organic social, email, SEO and paid ads all together. An online advertising strategy is just the paid media slice of that, how you spend money to buy attention across the ad platforms. If you need to sort out your entire approach, that's a marketing strategy gig. If your fundamentals are sorted and you just need a smart plan for paid ads, this is the one.
A written plan you can actually act on: target audiences, the offer and core message, the channel mix with budget split, the funnel from awareness to conversion, the tracking and analytics to set up, and the metrics you'll judge it by. Many freelancers add a rollout timeline and a recommended test budget per channel. If all you get is a slide saying "run Google and Meta", the strategy isn't finished.
In Sydney, a one-off freelance advertising strategy typically runs $1,000 to $3,500, depending on how many channels it covers and how deep the research goes. Some freelancers fold light strategy into an ongoing management retainer instead of charging for it separately. The strategy fee is for the plan only and sits separate from the ad spend and any management fee once campaigns are live, so budget for all three.
Look for someone who asks about your margins, goals and past results before naming any channels, and who's run ads themselves rather than only planned them. Ask to see a strategy they've built and what it delivered once it went live. Make sure the plan is practical for your budget, not an enterprise approach scaled down. Verified reviews on Unjumble that mention results from the plan, not just a nice-looking deck, are the cleanest signal.
Post an online advertising strategy gig in 60 seconds. Describe the work, set your budget and timeframe, and choose whether it's time-based or outcome-based. Local freelancers send a bid with a quote, you compare their profiles, portfolios and verified reviews, then pick the one that fits. Posting is free, so you only pay for the work.
Every gig runs on a payment schedule you both agree on up front, and every payment is held securely through Stripe. On an outcome-based gig you fund each stage before the work starts and it's released once you sign off. On a time-based gig you're charged for each month as it starts, and it's released to your freelancer once that month's been worked. No chasing invoices, and no paying for work that's not done.
