Social media search strategy · Parafield Gardens SA
Experienced Digital Marketing Professional with 15 years of expertise in WordPress, Google Ads, SEO, and online marketing. Skilled in developing and managing effective digital marketing strategies that improve website visibility, increase organic traffic, generate leads, and support business growth.
Core Skills:
15+ years of Digital Marketing experience
WordPress Website Management
SEO & Search Engine Marketing
Google Ads / PPC Campaign Management
Keyword Research & Competitor Analysis
On-Page & Off-Page SEO
Technical SEO & Website Optimization
Google Analytics & Performance Tracking
Content Marketing & Optimization
Lead Generation & Conversion Optimization
Digital Marketing Strategy
Website Performance & Traffic Growth
Social media search strategy · Melbourne VIC · 15+ yrs
With over a decade managing social media content, strategy and campaigns in-house for Spirit of Tasmania, RISING Festival, Melbourne Skydeck and Monash University, I know how to use social platforms to boost awareness, engagement, and produce sales.
I’ve scaled TikTok accounts by thousands of followers in months, grown Instagram communities, and led viral campaigns that captured national and international attention.
From creating and publishing content organic growth strategies to paid social advertising, I combine creative storytelling with data-driven insights to get measurable results.
Social media search strategy · Brisbane QLD · 10+ yrs
Eliz is a visual storyteller, working in motion film & photography. With 10 years of expertise in e-commerce, brand campaigns, short films, product photography & music videos: she thrives at the intersection of fashion, branding & culture. She was the Head Content Producer at Luvo (tech-beauty e-comm) for 8 years, Creative Director of PRAEMA (creative agency) for 3 years & was recently the Creative Producer at Laced (retailer). With a portfolio of diverse collaborations, Eliz has worked with leading companies such as Netflix AU, Adobe, Pedestrian.tv, Footlocker, Puma, Culture Kings & more.
Social media search strategy in Adelaide, questions
The plan for getting found when people search on social, not just posting more. A search strategy gig covers keyword research for your niche (the words and phrases people actually type into TikTok and Instagram search), then how to work them into captions, on-screen text, hashtags, your handle and your bio so your posts surface. You usually get a keyword list, a set of content angles built around what people search for, and rules for writing discoverable captions. It's the get-found layer that sits underneath your content.
Because that's how people increasingly use them. Plenty of people, younger ones especially, now open TikTok or Instagram to look something up the way they'd once have opened Google, searching for a cafe, a tradie, a how-to or a product. If your posts aren't written with those searches in mind, they only reach people who already follow you. Social search strategy makes your content turn up for people actively looking, which is some of the highest-intent reach you can get.
Content is making the posts. Search strategy is making them discoverable. A content gig gives you a calendar and a batch of reels and carousels; a search strategy gig tells you what those posts should target and how to write them so they get found in search, through keywords, captions and structure. The two work best together: strategy sets the targets, content fills them. If your posts already look good but nobody new finds them, search strategy is the missing half.
Same idea, different ground. Traditional SEO is about ranking your website on Google. Social search strategy (sometimes called social SEO) is about getting found inside the social apps themselves, where the ranking signals are things like the words in your caption, your on-screen text, your spoken words, hashtags and how people engage. A website SEO specialist and a social search specialist aren't always the same freelancer, so if it's TikTok and Instagram discoverability you're after, say so in the gig.
It looks like a post that names the thing people search for, plainly, in the places the app reads. So instead of a clever caption that hides the topic, you say what it is up front (the service, the suburb, the problem you solve), repeat it in the on-screen text, and back it with a few specific hashtags rather than generic ones. The post still has to be good, the search work just makes sure the right people can find it. A search strategy gig gives you the patterns to do this every time.
Slower to start than a paid push, but it compounds. The first few weeks go on research and setting up the keyword targets and caption patterns. Discoverability usually starts lifting over 2 to 3 months as more keyword-led posts go out and the apps learn what your content is about. The upside is that search-optimised posts keep surfacing long after they're published, unlike a post that gets one burst of reach and disappears.
You can make a start. The search bars on TikTok and Instagram are free research tools: type a few words and the suggestions show you what people look for. The harder part is doing it methodically, knowing which keywords are worth chasing, how to weave them in without sounding robotic, and how to read what's working. A freelancer brings a system and saves you guessing, and you stay in control by signing off the strategy before it's rolled out across your posts.
A keyword list for your niche, grouped by topic and search intent; a set of content angles or post ideas built around those keywords; and a short playbook for writing discoverable captions, on-screen text and hashtags. Many freelancers also include your optimised bio and handle suggestions, since those feed into search too. Ask whether a follow-up review is included to check what's surfacing after a month or two, because the keyword work is worth tuning once real data comes in.
In Adelaide, a one-off social search strategy (keyword research, content angles and a caption playbook) typically runs $800 to $2,500, depending on how deep the research goes and how many platforms it covers. Pairing it with ongoing content or having the freelancer apply the strategy across your posts each month sits higher. Price tracks scope: more keywords, more platforms and more hands-on application all push it up.
Hourly rates run about $80 to $250. The middle of the band covers most freelancers doing this work, from keyword research and content angles through to a full caption and hook playbook. Toward $250 you're engaging someone at head-of-social level, which suits a one-off strategy piece more than ongoing work. Strategy is usually bought as a fixed-scope gig rather than hourly, and the sensible pattern is paying for the thinking once, then having it applied by someone at a lower rate each month.
Look for someone who can show posts or accounts they've made more discoverable, not just ones that look good, and who can talk through how social search ranking works rather than waving at hashtags. Ask which platforms they specialise in, since TikTok and Instagram search behave differently. Read their verified reviews on Unjumble, and check whether they hand over a keyword list and a caption playbook you can keep using. A short chat about your niche tells you fast whether they understand how your customers search.
Post a social media search strategy gig in 60 seconds. Describe the work, set your budget and timeframe, and choose whether it is time-based or outcome-based. Local freelancers send a bid with a quote, you compare their profiles, portfolios and reviews, then pick the one that fits. Posting a gig is free. When you accept a bid, each stage is the freelancer's price, plus GST if they're registered, plus our 5% platform fee (worked out on the price before GST, GST included). A $1,000 stage from a GST-registered freelancer comes to $1,150.
Every gig runs on a payment schedule you both agree on up front, and every payment runs through Stripe. On an outcome-based gig each stage is charged before the work starts and held by Unjumble until sign-off, or until it pays out on its own 14 days after it's submitted. On a time-based gig you're charged for each month as it starts, and it pays out when the next month starts unless you raise an issue.
