With over a decade managing social media content, strategy and campaigns in-house for Spirit of Tasmania, RISING Festival, Melbourne Skydeck and Monash University, I know how to use social platforms to boost awareness, engagement, and produce sales. I’ve scaled TikTok accounts by thousands of followers in months, grown Instagram communities, and led viral campaigns that captured national and international attention. From creating and publishing content organic growth strategies to paid social advertising, I combine creative storytelling with data-driven insights to get measurable results.