Question 1

What's included in a social media content gig?

Accepted Answer

The making of the posts, not the running of the account. A content gig covers a content calendar mapping what goes out and when, then the assets themselves: feed posts, reels, carousels, stories and the captions to match. You usually get the files delivered ready to publish, in the right size for each channel. Posting, scheduling and replying to comments are separate jobs, so say up front whether you just want the content handed over or the freelancer publishing it too.

Question 2

How is this different from social media management?

Accepted Answer

Content is making the posts. Management is running the whole account day to day: scheduling, publishing, replying, reporting, the lot. A content gig hands you a batch of finished posts and a calendar, and you (or someone else) put them live. Pick content when you can press publish yourself but have no time to design and write, and pick management when you want the channel run end to end without you touching it.

Question 3

How many posts should I get in a batch?

Accepted Answer

A common monthly batch is 12 to 16 posts per channel, give or take, usually a mix of static feed posts, a few reels and some stories. The right number depends on how much raw material you can feed the freelancer, since real photos and clips of your actual business make far better posts than stock. Consistency matters more than volume: a steady run every week beats a flood one month and nothing the next.

Question 4

What's a content calendar and why does it matter?

Accepted Answer

It's the plan for what goes out and when, mapped a month or so ahead: the topic, the format (reel, carousel, static), the caption angle and the publish date for each post. It matters because it stops the scramble of working out what to post the morning it's due, and it lets you line content up with what's actually happening in your business, a sale, a new product, a busy season. Most content gigs deliver the calendar first so you can sign off the plan before anyone makes a single post.

Question 5

Will the content actually get reach, or just look nice?

Accepted Answer

Looking good is the floor, not the goal. Reach comes from posts built for how people watch: reels shot vertical (9:16), a hook in the first second, and captions burned in because most social plays on mute. The numbers are blunt, average watch time on Meta is 1 to 2 seconds and about 95% of people don't make it past 1.5 seconds, so a good content freelancer leads with the payoff and keeps it short. Pretty posts that nobody stops for are just decoration.

Question 6

Can I make my own social content instead?

Accepted Answer

Yes, and plenty of owners do. Canva handles graphics and carousels, CapCut handles reels, and your phone shoots footage that's good enough for social. The catch is time and consistency: most owners can make a post, but keeping a fresh, on-brand run going every week is where it slips after a month or two. A freelancer plans and batches a month in one go, so the look holds and you stay in control through a sign off before anything's published.

Question 7

What should I prepare before the gig starts?

Accepted Answer

Your logo, brand colours and fonts, plus a folder of real photos and videos from your business, the more the better. Add a one-page note on your tone, the kind of posts you like, and any topics to steer clear of. If you want the freelancer publishing the posts rather than just handing them over, give them access through Meta Business Suite or similar, never your personal password. Good raw material is the single biggest lever on how the content turns out.

Question 8

What do I get at handover?

Accepted Answer

The content calendar plus the finished assets, exported ready to publish: feed posts and carousels sized for the channel, reels in 9:16 with captions, and the written captions for each post. Ask for a captioned version of any video, since most social plays on mute. If you want the editable source files (the Canva or working files) so you can tweak posts later, write that into the gig up front, it's not always included by default.

Question 9

How much does social media content cost in Ballina?

Accepted Answer

In Ballina, a monthly content pack (a batch of posts and a calendar, no scheduling or community work) typically runs $700 to $1,800, depending on how many posts and how much video is involved. A one-off batch of reels or a small set of carousels can come in lower. Price tracks volume and format: video and reels take more time than static graphics, so they sit at the top of the range.

Question 10

Why do social media content rates vary in Ballina?

Accepted Answer

Hourly rates run about $75 to $190 though content is usually bought as a monthly pack rather than by the hour. The middle of the band covers most content freelancers, from someone producing to an agreed template through to a strategist shaping what gets made. Toward $190 you're paying for head-of-social judgement, which is generally better spent on direction than on production. Format matters more than rate for the total: video and reels take considerably longer per piece than static graphics, so a smaller number of video posts can cost more than a large batch of statics.

Question 11

How do I choose a good social content freelancer?

Accepted Answer

Look at the actual posts they've made, not just a tidy portfolio grid, and check whether their reels and carousels hold your attention past the first second. Match them to your lane: someone who makes punchy short-form video is a different freelancer to someone who makes polished brand graphics. Read their verified reviews on Unjumble, and ask how many posts the batch includes and how many revision rounds you get. A quick chat about your business tells you fast whether they get your tone.

Question 12

How does posting a social media content gig on Unjumble work?

Accepted Answer

Post a social media content gig in 60 seconds. Describe the work, set your budget and timeframe, and choose whether it is time-based or outcome-based. Local freelancers send a bid with a quote, you compare their profiles, portfolios and reviews, then pick the one that fits. Posting a gig is free. When you accept a bid, each stage is the freelancer's price, plus GST if they're registered, plus our 5% platform fee (worked out on the price before GST, GST included). A $1,000 stage from a GST-registered freelancer comes to $1,150.

Question 13

How do payments work for a social media content gig on Unjumble?

Accepted Answer

Every gig runs on a payment schedule you both agree on up front, and every payment runs through Stripe. On an outcome-based gig each stage is charged before the work starts and held by Unjumble until sign-off, or until it pays out on its own 14 days after it's submitted. On a time-based gig you're charged for each month as it starts, and it pays out when the next month starts unless you raise an issue.

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