Marketing & Brand leader specialising in transforming consumer, food, hospitality and lifestyle brands into culturally relevant, commercially strong businesses. I work across brand strategy, creative direction, launches, digital growth, retail concepts and customer experience, helping brands elevate perception, drive demand and create experiences people genuinely connect with. Over the past decade I’ve led brand and marketing across franchise networks, retail, hospitality and e-commerce businesses, spanning national brands, fast-growing companies and emerging concepts.
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Melbourne based performance marketer with years of experience turning ad budgets into growth for local businesses and national brands. I plan, build and manage high performing campaigns across Google Ads, Meta Ads, Facebook and Instagram, TikTok, Performance Max, Google Shopping and programmatic. Skilled in paid search (SEM), paid social, PPC, lead generation, ecommerce, retargeting, landing page optimisation and conversion tracking with GA4, Google Tag Manager and Looker Studio. Experienced across retail, FMCG, property, hospitality and nonprofit. Strategy to reporting, handled end to end.
Senior performance marketing strategist, 7 years across agency and in house roles, including guiding junior team members, running Google and Meta Ads across a wide range of industries. I don't just run ads, I look at the whole picture, tracking, site, offer, to find what's really holding results back. Recent work: grew a B2B client's leads from 76 to 371 a month while cutting cost per lead from $15.62 to $8.04, and took their EOFY campaign to 13.4x, up from 3.2x the year before. I work solo, respond fast, and care about results that actually mean something, not vanity metrics.
I’m a graphic designer and marketing professional with a focus on branding, editorial, print, posters, album artwork, web design and digital content. I bring together creative thinking and commercial insight to develop distinctive, considered design that communicates with purpose and resonates with its audience.
A digital Product Designer with over a decade of experience across retail, health, government, and consulting, I’ve helped shape everything from eCommerce journeys and tools and platforms to design systems and digital communications. I love helping businesses of any size grow online, get leads and delight customers.
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01Every gig comes from an ABN-backed Australian business. No offshore undercutting, no USD invoices, no 3am time zones.

You set the rate.
02Set your price on every bid: time-based or outcome-based. No race to the bottom.

Paid securely, no chasing.
03Funds are locked by stage in Stripe before you start, released as each stage is signed off. Security you'll get paid for work done.

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Brand strategy gigs, questions
Sign up, connect your ABN and an Australian mobile, build your profile and portfolio, and you can start bidding on gigs. Joining is free.
Browse gigs posted by local businesses, and when one fits, send a bid with your price and approach. The business compares bids, profiles and reviews, then picks. You can chat before the gig starts so both sides know exactly what is being delivered.
Every gig runs on a payment schedule agreed up front, and the business pays before you start. On an outcome-based gig, each stage is funded before you start, held securely through Stripe, and released to you when it is signed off. On a time-based gig, the business is charged for each month as it starts, and that month is released to you once it has been worked. No chasing invoices.
Yes. You set your price on every bid, time-based (paid for the hours) or outcome-based (paid for an agreed deliverable). There is no race to the bottom against offshore accounts; every gig is from an Australian business.
Yes. When a gig is done and signed off, the business can come straight back to you for the next one, and the connection fee drops from 20% to 10% on every gig after the first one you finish together. Good work compounds; your reviews and portfolio build with every gig.