Craig W.
SmartArts Design help Australian small businesses generate more enquiries through websites, branding and digital marketing.
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SmartArts Design help Australian small businesses generate more enquiries through websites, branding and digital marketing.
We're a digital marketing agency focused on growing your business, and we love doing two things: designing great creative, and using it to build business revenue via paid online and social media advertising and organic media. Using our skills in the digital and online space we deliver you more clients, customers and/or leads. This means more conversions and an increase in revenue. We have the ability to work borderlessly Australia-wide.
I help brands turn paid media spend into real business results & growth - from strategy through to daily execution. With 15+ years in advertising (8x in top global creative agencies, 6x working in a range of client side marketing roles & 2+ running my own boutique agency), I specialise in paid social, performance media and content strategy that's built on a genuine understanding of platforms and culture. I'm not just running ads and giving recommendations - I build programs that connect with people. Previously Senior Client Director at VaynerMedia Australia, leading their creative content roll out and paid media across PepsiCo and Carlton United Breweries. Since going independent, I've worked with brands across a range of categories. I work best with brands who want a senior operator in their corner, someone who can think strategically and get their hands dirty in the platform. If you're looking for a freelancer who treats your budget like their own, let's talk.
8+ years digital marketing experience - SEO, SEM, social strategy & content, lead gen, AI readiness & automation
I'm Kirsty - fractional CMO and content specialist with 18+ years of experience across agency and client-side marketing. With qualifications in language, psychology and journalism (yes, all three), I help scaling businesses turn complexity into clarity, and clarity into commercial outcomes. I provide strategy when you need direction, content when you need it done properly and someone who has the knowledge and network to deliver your brief from start to finish.
8+ years experience in digital marketing. My work focuses on turning complex data into practical decisions to help businesses improve measurement, understand performance and build stronger marketing strategies. My strengths are across digital analytics, GA4 and tagging, marketing effectiveness, customer insights, reporting automation and data led planning. With a background spanning SEO, UX, paid media and analytics, I bring a broad understanding of how channels, technology and customer behaviour work together. I help bridge the gap between technical implementation and commercial strategy, ensuring data is not only collected correctly, but used to drive meaningful business outcomes.
Web and Application development specialist with 28 years experience. A.I. integrations and automation for small businesses. Wordpress specialist - Custom development and integrations, website recovery and remediation, new websites.
Webdeveloper + Lead page optimiser
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It starts with a review of where you are now: your funnel from first click to sale, your channels, your analytics and what's leaking. From there the freelancer hands back a prioritised list of growth levers, the few changes likely to move the needle most, often with a couple of experiments to run and the metrics to watch. The deliverable is usually a findings doc plus a working session, not a 90-day plan you build from scratch, this is about finding your next lever and pulling it.
A marketing strategy is the from-scratch plan: who you target, your positioning, the channels you'll back over the next quarter. Growth consulting assumes you're already running and asks a sharper question, what's the one change that unsticks growth right now. It leans on your existing data rather than market research, and it's faster. Strategy when you're starting or replanning; growth consulting when you've got traffic and sales but the curve has flattened.
Your funnel is the path from a stranger seeing you to a paying customer: traffic, then leads or sign-ups, then enquiries, then sales. A review measures the drop-off at each step so you fix the worst leak first. It's the highest-value thing a growth freelancer does, because doubling a 1% checkout rate to 2% beats spending more to pull in traffic that leaks out anyway. Most businesses guess where the problem is; the data usually says otherwise.
Common ones: a landing page that converts poorly, a channel you're underspending on while overspending on a worse one, a pricing or offer tweak, an abandoned-cart or follow-up gap, or onboarding that loses people early. The job is to find the lever with the biggest payoff for the least effort, not hand you a list of 40 things. One or two well-chosen changes, run properly, beat a scattergun.
Instead of betting big on a hunch, you run small tests: change one thing (a headline, an offer, a checkout step), measure the result against the old version, keep what wins. A freelancer sets up the test so the result is clean and you're not fooled by a fluke. The point is to learn cheaply and compound the wins, rather than redesign everything and hope. Most useful tests run a couple of weeks and need real traffic to call.
An audit-and-recommendations gig is usually 1 to 3 weeks: access and data gathering, the review, then the findings session. If experiments are part of it, allow a few weeks per test to gather enough data to call a result. Some businesses run growth consulting as an ongoing monthly gig, a standing pair of eyes on the numbers, rather than a one-off.
Partly. Google Analytics, Hotjar and your platform's own dashboards show you a lot if you know what to look for, and AI tools can help you read the numbers. The catch is knowing which metric matters and which is a vanity stat, and being honest about your own funnel. A growth freelancer has seen the same leaks across dozens of businesses, so they spot the pattern faster and aren't attached to the thing you built.
Access is everything here. Line up read access to your analytics, ad accounts, email platform and sales numbers, plus an honest picture of revenue and where enquiries come from now. The more real data the freelancer can see, the sharper the recommendations. Vague inputs produce generic advice that could apply to any business in your industry.
Growth consulting in Nowra-Bomaderry is often priced by time: hourly rates commonly run $99 to $132 for a senior marketer, and a day rate sits around $800 to $1,800. A scoped audit with recommendations typically lands at $1,500 to $5,000, while an ongoing monthly arrangement might be $1,500 to $4,000 a month depending on hours. What you pay tracks seniority and how hands-on the freelancer gets with the experiments.
Because the range covers coordinator level through to head of growth. At $58 to $107 you're at coordinator or manager level, which suits running experiments someone else designed. The $99 to $132 band is a senior marketer who can pick the experiments and run them. From $148 to $197 is head-of-growth level, where the value is choosing what to test rather than doing the testing. Fractional executives sit above this band, commonly $250 to $330 an hour for a day or two a month. Growth work suits that shape well, but it is bought as a retained day rate rather than as a gig.
Look for one who asks about your numbers before they pitch tactics, and who can point to specific levers they've moved for businesses your size, with the before-and-after. Beware anyone promising a fixed percentage lift; honest growth people talk in tests and probabilities, not guarantees. Read their verified reviews on Unjumble for whether their recommendations actually shifted the metric. A short call about your funnel tells you fast whether they think in systems or just channels.
Post a digital growth consulting gig in under five minutes. Describe the work, set your budget and timeframe, and choose whether it is time-based or outcome-based. Local freelancers send a bid with a quote, you compare their profiles, portfolios and reviews, then pick the one that fits. Posting is free, so you only pay for the work.
Every gig is split into stages you both agree on up front. You fund each stage before the work starts and it is held securely through Stripe, then released once you sign off. No chasing invoices, and no paying for work that is not done.