I’m a senior qualitative and UX researcher with 15+ years’ experience helping organisations understand their customers, uncover unmet needs and make better decisions about products, services and experiences. I work across discovery, customer experience, UX and usability, proposition and concept development, journey mapping and behavioural research. I can lead research end-to-end – from shaping the research approach and developing screeners and discussion guides through to interviews, focus groups and usability testing, analysis, reporting and stakeholder presentations.