Clients I've worked with

Nike, Mercedes-Benz, Qantas, Woolworths, Coles, Costco, Target, Kmart, Under Armour, Revlon, Rabanne, T.J. Maxx, Virgin Australia, Rimmel, Indeed, University of Sydney, Bundaberg Rum, The Star, Macquarie Group, Taronga Zoo, Travelex, Roborock, MCoBeauty, Go-To, Little Creatures, Perrier-Jouët, The Veronicas, Coffee Meets Bagel, The Urban List, Young Henrys, Falls Festival, FBi Radio, Mixmag Asia, Mode Festival, Soft Centre, Subtype, Nude Lucy, Dusk, Pilot, Chillhouse, Glomesh, VidaCorp, Paper Moose, Hulsbosch, Atelier, The World Of, Mutimer, The Projects*, Studio Messa, Background (by Margaret Zhang), EMC Australia, Wavyland, Platform Presents, Debasser, MSG4000, Club 101, Sớm Space, The Careers Department, Sydney Flight College, Seismic Talent, Studio 3AM, Studio Mimu, Gum Agency, Adhesive, Pontoon Marketing, Kids of Bill, Pieces Sydney, Espionage (Republic Boutique), Mimi Casting, Mannequin Hands, SOS (Sense of Self), Morro, Universal Candy, Zappo, Tin Shed, Yummertime, H34VEN0N34RTH.

Portfolio

MutimerBlending fashion, e-commerce and visual storytelling, this project brings Mutimer's philosophy to life through performance-led campaigns.

MutimerCollingwood VICCreative Direction, Graphic Design, Social Media, Paid Ads, ECCOM

USYD x The Careers DepartmentIn partnership with the University of Sydney, I developed a visual identity for a campaign designed to engage students across campus screens

USYDSydney NSWGraphic Design, Creative Direction, Digital Campaign

Coffee Meets Bagel“Let’s Get Serious” marks Coffee Meets Bagel’s Australian debut, turning modern dating frustrations into playful, relatable digital campaign

Coffee Meets BagelSydney NSWCreative Direction, Graphic Design, Socials, Campaign, OOH

YumskinInspired by skin microbiota, YumSkin brings Yummertime’s playful ethos to life through a fluid, expressive identity rooted in transformation

YummertimeLos Angeles, CABranding, Creative Direction, Packaging, NPD

BebelabBebe Lab enters the chat, briefing me with an idea for essential oil fragrances designed to stimulate sleep and mood of young children.

BebelabSydney NSWBranding Creative Direction, Packaging, NPD, Illustration

Young Henrys: Super RiceDeveloped with Paper Moose, this project explored the visual identity of Young Henrys' Super Rice launch.

Young HenrysSydney NSWCreative Direction, Graphic Design, Socials, Campaign, OOH

Featured work