Marketing and Creative Director with 15+ years of international experience across Australia, Peru, and Argentina. Built and led an independent creative practice, delivering end-to-end brand creation, visual communication systems, and commercial acquisition funnels. Hands-on across design, video, and web production, not just directing from a distance. Work spans brand strategy and creative concept through packaging, campaign execution, social media, SEO, and paid media, with generative AI tools built into the workflow to drive measurable growth.