I'm a senior marketer and brand strategist helping ambitious teams grow with clearer thinking and practical strategy. My experience sits at the intersection of brand, customer and business, helping organisations understand where the opportunity lies, sharpen how they position themselves and translate strategy into propositions, experiences and communications that connect with people and create value. Alongside my industry work, I teach marketing and brand strategy at RMIT, keeping me connected to emerging thinking, changing customer behaviour and the next generation of marketers.