A high-impact PR and Marketing leader with 10 years' experience delivering culture-driving campaigns for category-leading brands including KFC, evian, Samsung, Woolworths, Emirates, Kraft Heinz, Nespresso and Vail Resorts. From global partnerships such as evian x Wimbledon to iconic brand moments like KFC x Greggs, I have a proven track record of creating work that sparks conversation, influences behaviour and measurable impact across the UK, Australia and New Zealand.