Contact
Hidden until you chatHidden until you chatHidden until you chatCharlotte Ward
Paid Media & Cross-Channel Marketing Manager
Skills
- Logo & brand
- Advertising creative
- Presentation design
- Meta ads
- Google ads
- ABN connected
Charlotte Ward
Paid Media & Cross-Channel Marketing Manager
Skills
- Logo & brand
- Advertising creative
- Presentation design
- Meta ads
- Google ads
I help ecommerce and B2B businesses grow through paid media and hands-on marketing management. With 13+ years across brands and startups, I bring the strategy and deliver it. I founded my own boutique media agency Agnes Media in 2020, thagrew it to 14 people and sold it to Awaken in 2023. My experience spans Qantas, Klarna, L'Oréal, Optus and Volkswagen Group. At Life Street, I've led a complete rebrand and built a connected marketing tech stack across CRM, analytics and ad platforms. The work brings earned, owned, paid and shared media together: creative and video development, ad campaigns, email, account-based marketing and PR. Available for short term and ongoing projects. Featured in Mediaweek and MARKETECH APAC.
- Experience
- 13 years
- Education
- University of New South Wales | Bachelor of Media (Public Relations and Advertising), graduated 2013
- Availability
- Taking gigs
Clients I've worked with
Life Street, Mortar AI, Klarna, Qantas, L'Oréal, Optus, Volkswagen Group, Panasonic, Korea Tourism, Yalumba Wines, 1800 Tequila, Jose Cuervo, Kraken Rum, Chery Motors, Active Super, Paytime, Calven, Zolo, Coassemble, OptiPay, Bondi Active, Beached, Opal Healthcare
Portfolio
Full rebrand
Rebrand, CRM, analytics and ads. Integrated paid, owned, earned and shared media, creative, video, email, account-based marketing and PR.
1,000+ ads
ANZ co-marketing with ASOS and Cotton On: 1,000+ creative variations, plus a custom dashboard connecting campaign data to Klarna sales.
Built & sold
Founded Agnes Media, grew a 14-person team and sold to Awaken in 2023. Winner: Best FinTech Digital Marketing Agency, Australia (2022).