10+ years in content, social and creator marketing. In-house at one of Australia’s biggest retailers, then Head of Social at an agency. Through Pano Co, I help brands and founders work out what to post, who should post it, and why it’s worth the effort. My framework has core beliefs built in: content should connect brands to culture, and content to commercial outcomes. Consistently. It tells you what to do and how to do it, so you can make meaningful content again and again and again.