Sydney, Australia

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Taking gigs

Maria Florencia Carrera

Skills

Logo & brand
Graphic design
Presentation design
Advertising creative
SEO

Sydney, Australia

Taking gigs

Maria Florencia Carrera

Skills

Logo & brand
Graphic design
Presentation design
Advertising creative
SEO

I'm a Senior Integrated Graphic Designer with 15+ years of experience in Digital, Print, Freelance Services and Marketing Design, working full-time as part of the Marketing Team in Nu Skin Pacific, and as a freelancer at OBUK Design. I specialize in print and digital design, EDMs, social media, reels, signage, stationery, POS, and videos. I have worked in many industries, including: skin care, beauty, wellness, retail, e-commerce, fashion and hospitality, among others. I have +6 years of experience in remote work with worldwide clients from Argentina, Australia, Canada, the UAE, UK and USA. I'm a quick learner and have been involved in copywriting for email marketing and social media as well, creating catchy and attention-grabbing headlines that people enjoy reading. I have a very cheerful and proactive personality, with proficiency in organisation, teamwork and time-management. Let's connect!

Experience: 15 years
Education: Certificate of Attainment, Social Media Engagement, Bachelor’s Degree in Graphic Design, Certification - Content Creation Strategy - LinkedIn Learning, Certification - Retail Marketing Strategy - LinkedIn Learning, Certification - Digital Marketing - Google
Availability: Taking gigs

Dippin' Daisy'sDippin’ Daisy’s was started in 2000 by one woman’s vision to create impressive quality swimwear at an affordable price. They are still manufacturing in Los Angeles to sustain their economy now and for future generations. Their vision stands by “Made in USA” and for their customers to purchase swimwear from a broad selection of styles and age groups. At this day in age when the media portrays the ideal summer body in a bikini, Dippin' Daisy's wants to provide you with an alternative. Whether you have a curvy or slim figure, whether you are middle aged or teenaged, Dippin’ Daisy’s will have it all year long.

EDMs, Social Media

Zen FlameZen Flame Soy Candles is a small, aspiring candle business that creates beautiful and luxurious fragances for your home. Their unique candles are carefully crafted and designed as an addition to your home decor. Each candle is hand made and hand poured with passion to create something special. With such magnificent and distinctive scents, the branding for this business was all about taking a step back, keeping it simple and letting the scents of the candles make their star appearance. The labels and the wax seal really embody the essence of the business and go hand in hand with the logotype.

Branding, Social Media

Lulo Tapas & Wine BarLulo Tapas & Wine Bar is a Spanish & Latin American restaurant in Melbourne. It’s located in the hub of restaurants on the eastern suburbs. Founded by Matthew Waldron, an extravagant chef with an eye for detail, the branding of this restaurant lets you immerse yourself in the Spanish bar around the corner in central Barcelona. As a high-end destination for wealthy people who spend their lives travelling the world, the stationery design for this restaurant represented quality and sophistication. The flyers, vouchers and menus were printed on a silk paper, giving a sharp and edgy finish. The vibrant red gives a full and bold accent to the whole branding making it a huge visual identity element.

Stationery, Editorial, Photography

Nu Skin PacificNu Skin is a global company, with state-of-the-art skin care solutions, cosmetics and nutritional products formulated to help defy visible signs of ageing. With its unique rebranding, this new design focuses on capturing the modern world, the technological advances, innovative solutions and the consumer experience at its best. Using the brand concept of edgy technology, the full stationery is usually printed on silk paper with a cello glaze on top to give it an edgy and bold finish. The social media assets are branded specifically for the product being advertised or the consumer group they want to focus on. Events branding has been designed as well, creating logotypes, stationary and signage from scratch, allowing to give the brand a sense of individuality and personality. Many of the pieces created for this company include logotypes, business cards, social media assets, web assets, EDMs, banners, posters, postcards, Keynote & PowerPoint presentations, merchandising and packaging.

Branding, Social Media, Video-Editing, Digital Marketing, Signage, Editorial

MyCookieDoughMy Cookie Dough's core mission is to spread happiness, and do it in a way that is ethically good and sustainable to the world. Their aim is to put a smile on everyone's face which they believe is something extremely special in itself. Their bottom-line is measured in how many people they can make smile, and that’s something everyone working at MyCookieDough takes very seriously! With a top secret recipe and a one of a kind baking method, their cookie is freshly baked, with a soft gooey delightful consistency. Their cookie dough is baked with endless joy, so that your day can be just a bit better. Currently, MyCookieDough has many successful franchises all around the world, including the UK (Cardiff, London, Manchester, Liverpool, Birmingham), Malta, Malaysia and Qatar.

Signage, Branding, Social Media, Stationery

Palais de GlacePalais de Glace is a monumental art museum that’s part of the little neighbourhood of Recoleta in Buenos Aires, Argentina. These neighbourhood is often called ‘The Little Paris’ since it resembles the alluring French city. The logotype aligns with the museum architecture itself and its easily abbreviated into a monogram. A simple yet edgy palette of darker hues and an accent of bright yellow, elevates the branding of this museum to a whole new level, giving it a brand-new, avant-garde style. Many of the pieces created for this project include logotype, postcards, flyers, agendas, posters and signage.

Signage, Branding, Social Media, Stationery, Digital Design

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Maria Florencia Carrera

Skills

Maria Florencia Carrera

Skills

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