8+ years experience in digital marketing. My work focuses on turning complex data into practical decisions to help businesses improve measurement, understand performance and build stronger marketing strategies. My strengths are across digital analytics, GA4 and tagging, marketing effectiveness, customer insights, reporting automation and data led planning. With a background spanning SEO, UX, paid media and analytics, I bring a broad understanding of how channels, technology and customer behaviour work together. I help bridge the gap between technical implementation and commercial strategy, ensuring data is not only collected correctly, but used to drive meaningful business outcomes.