I am an award-winning senior creative leader who brings the best of brand-led advertising and user-centric design together to solve today’s modern problems. I’ve gone from designing some of the first online stores and earliest viral campaigns, to running creative departments and crafting memorable advertising campaigns for some of Australia’s best-loved brands. Over this time, I’ve developed a keen eye which, combined with a fascination for what makes people tick, means the work I am involved in is as aesthetically beautiful as it is effective