I help business owners turn marketing into a growth engine: strategy, websites, CRM and the systems that connect them. I work out what’s worth doing, then build it: go-to-market and positioning, websites that convert, CRM and automation (Zoho, HubSpot) and eCommerce (Shopify, WooCommerce). As Commercial Manager at The Good Meal Co, I grew it from $0 to $3.5m a year in two years before its sale to SPC. Since then, I’ve led APAC marketing for Contentstack and taken PeopleTalking, Zi Chun Tea and Inform Buyers from strategy through to websites, CRM and eCommerce.